Wednesday, June 23, 2010

"Life isn't about finding yourself, life is about creating yourself."

I guess I'm starting a trend of using a quote as a title. I just love them so much that I can't help myself.

This post is to let you know that I'm quitting my day job. That's right I'm not going to be a mom anymore. LOL. No. My other day job :).

That's not entirely true either... I guess the best way to describe it is that I am going to start shifting my focus away from graphic design.

I hate that everybody and their brother is a "designer." They have the programs so they are a designer, right?
It's like saying I have a stethoscope so I must be a doctor. Being a designer is a lot more than owning the expensive programs.

But besides that, I have struggled for years with everything going to the web. I hate doing coding/programming for web design. I've put off learning a lot of code for years. So what did I do? I outsourced. I work together with a friend of mine I design the look and feel of the site and he does the programing for me.

I like the setup but I don't like not having control over the entire project. Yes I know I can be a little bit of a control freak when it comes to design. Ok, Ok in general ... there I said it! It just puts me in an uncomfortable position with clients. So what to do? Everybody wants some sort of digital design nowadays...

Everybody also needs something else to go with that - COPY. Or text for an advertisement/project in layman's terms. I always enjoyed writing and I wish I would have thought to take some copywriting classes in college. I took english and creative writing etc. I guess I just didn't have the vision at that time. But oh well.

So that's what I'm going to do. I'm going to be a copywriter. Most copywriters work from home and the work doesn't take a lot of time and you can make decent money. Which is pretty much the setup I have now. Clients email me the specs and I go to work. With my background in business and design it should contribute a lot to this new venture.

I am considering taking a copywriting course although my mentor thinks I shouldn't worry about it. I've been giving clients copy and slogans for years for free! Which is true. I've always loved everything about Advertising. Especially coming up with slogans etc.

I'm not giving up design totally. I love it too much. I'll still do a little to keep my hand in it, but I want to really focus on this new venture.

So long story short... I'm doing a few pro bono projects to get my feet wet, buying some books to immerse myself in and stalking the really awesome copywriting blog called copyblogger.

I don't want to ever stop creating myself. Forget finding myself, I'm not lost - I know exactly where I'm going.


Just His Best said...

Exciting! Oh Gifton how I miss you!

Sara said...

I didn't know you owned a stethoscope!

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